How Will Colleges Make Admissions Decisions this Year?

There have been so many challenges and disruptions to our everyday lives since the COVID pandemic started its deadly march across the world. This article addresses the special circumstances for students who are engaged in their high school academics and extracurricular activities, college-bound juniors and seniors in particular. For this group of young people, it’s important to remain optimistic that the crisis will, in fact, bring about a sea change in the world of college admissions, leading to changes for the better in a system that for many with limited resources, simply doesn’t work.

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Admission officers review applicants’ academic records with a focused eye on both 11th grade results and coursework rigor. This is also the time for many students to start their standardized testing and build up a healthy resume of extracurricular activities. But in the spring of 2020, most schools closed, and students were suddenly required to complete their spring semester online, within a system that was unplanned and with teachers unprepared to switch over to an online format. Both parties struggled and for many students, this important academic year was suddenly thrown into chaos. Testing dates were cancelled, AP tests were abbreviated and went online, and many schools chose to switch from traditional grading to Pass/Fail results, thus creating havoc with a student’s transcript and grade point average. Sports were cancelled, jobs were lost, community service options fell apart, summer programs were cancelled, making many college-bound students deeply worried that their dreams of gaining entry to their top colleges/universities might become a distant memory. 

It is important to note that colleges were going through the same crises as everyone else. They lost all their in-person visitors as well as the students they met as admission officers traveled to visit schools, and confronted a potential drop in enrollment from both in- and out-of-state students, and international students.

This pandemic has demanded that colleges and universities take a completely different direction for the students applying for fall 2021 admission. To alleviate the anxiety of so many, a group of over 300 institutions issued a reassuring statement, letting students know that the negative impact of COVID would not, in any way, be held against them in the admission process. Colleges will now need to do things differently. For this year’s seniors, there will be a heavier focus on fall junior grades, rather than spring junior grades, and trends up to that time will get a second look. It is also possible that colleges are now investing in new ways of evaluating students – examples might include more informational video interviews, or questions to be answered online or in a short video.

It has long been known that grades and rigor of courses are the best predictor of a student’s college readiness and subsequent  success in college. This means that it is an imperative for fall 2021 applicants to work hard in the new world of high school and/or virtual learning. Many colleges are test-optional or test-blind for the Fall 2021 admissions season. Most students’ normal extracurricular activities have ground to a halt, but try your best to select some options you can explore at home – practice your singing, musical skills, art; create interesting videos; take new courses; interview experts in your fields of interest; explore nature in your backyard; build robots or computers; and create face masks and/or food parcels for donation to a local charity. Find ways of shining while maintaining good self-care Just do the best you can without putting undue expectations on yourself.

Colleges like to connect with prospective students and visits both on-campus and at your high school are off the table for now. But there are still so many ways to connect – attend virtual tours, virtual information sessions and open houses, connect with your admissions representative by email and ask your many questions.

The fall 2021 Common Application and Coalition app offer a new Covid-19 question to give applicants the chance to share their personal experiences with the pandemic; counselors also have a new form to share more about the impact on their school. So, don’t worry, work hard, make the best of the situation and connect, connect, connect – with your colleges, your counselors and your teachers. You will be at the forefront of change and that’s a pretty exciting place to be.

Majoring in Business/Entrepreneurial Studies

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Business is the most popular major on American college campuses, with about a quarter of all bachelor’s degrees awarded in this area. Business studies can be divided into specific areas such as accounting, finance, marketing and management.Many business majors are interdisciplinary, drawing upon each of these areas. Entrepreneurial studies is one of the most practical of the business majors; it focuses on the skills needed to set up and run your own small business. 

Because most new businesses fail within their first five years of operation, budding entrepreneurs need to learn how to maximize their chances for success. Learning to write a business plan, discovering ways of funding a business, understanding sales and marketing, getting a handle on business accounting and developing strategies to provide leadership for a team are all much-needed skills. The entrepreneurial studies major must learn to do strategic planning, become grounded in business law and ethics, develop management skills, and understand business communications and networking. This is the major of choice for individuals who want to learn how to recognize and respond to new business opportunities.  It’s also an excellent choice if you wish to use your energy and creativity to enhance and grow a family-owned business.  Successful entrepreneurs need to communicate well and be both well-organized and persuasive. You’ll need to convince others that your ideas have merit and that you have a concrete plan to reach your goals. The entrepreneurial studies major is ideal for creative, energetic types who want to chart their own course, and who are comfortable taking risks.

Although courses required for this major vary from college to college, nearly all schools require students to first take a core of general business courses. Classes in accounting, finance, economics, management and marketing provide a financial and managerial knowledge base. Additional courses in the major generally focus on developing and writing business plans, financing a business, sales and marketing, taxation and new product development. Elective courses look to the individual interests of emerging entrepreneurs, with classes in family business, mergers and acquisitions, franchising, managerial law, organizational effectiveness, solving business problems, and launching a company.  

A major difference between entrepreneurial studies at different colleges is the variety of courses available. While the coursework can provide the theoretical and practical information needed to  start, operate and manage a small business, the best programs have a strong experiential component, providing students with opportunities to practice what they’ve learned. Some offer courses such as Student Venture Experience and New Venture Planning (Rider University) in which students choose a hypothetical business that they are interested in starting, complete a business plan involving market research and marketing strategy, and look at business locations and staffing issues. Rider even encourages students to apply for a $5,000 grant as seed money to help launch their new business after graduation.

When considering programs, look for faculty who have strong academic credentials coupled with real-world experience as entrepreneurs or as consultants to small businesses. Classes should be project-oriented and provide opportunities to interact with local companies. The availability of internships that allow students to work with real-world issues is invaluable. Look for other program enhancements such as incubator space to launch your own company, business plan competitions, access to experts in the industry, and access to venture capital and seed financing.

Career Paths for Business Majors

ï Accountant

ï Advertising Executive

ï Appraiser

ï Auditor

ï Banker

ï Bookkeeper

ï Claims Adjuster

ï Consultant

ï Credit Manager

ï Economist

ï Educator

ï Entrepreneur

ï Finance Writer

ï Financial Planner

ï Foreign Exchange Trader

ï Fundraiser

ï Government Official

ï Hedge Fund Investor

ï Insurance Agent/ Broker

ï Investment Broker

ï Loan Officer

ï Mutual Fund Manager

ï Non-Profit Administrator

ï Property Developer

ï Real Estate Developer

ï Small Business Owner

ï Stock Broker

ï Venture Capitalist

 An interesting website for prospective business majors is called Poets and Quants.

https://poetsandquantsforundergrads.com/ 



Demonstrating Interest - Covid Edition

Demonstrated interest is a term used by colleges as a way of measuring an individual student’s level of interest in their institution. Traditionally, students have been able to show their interest through personal contact as a way of telling a college – hey, I like you! That involved campus tours, classroom visits, and meetings with faculty and admission representatives.  Now, most of those options are off the table. If you are interested in a college that considers demonstrated interest as part of their application process, meaning that if you show your interest, it gives you an edge in your application, how do you maximize during Covid?

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Mailing list:  Go to your college’s website and sign up on their mailing list. While there, go to the Admission page and research the name and contact information for the representative responsible for your geographic area and high school. Send an introductory email to that individual expressing your interest and ask a question. You will build upon this relationship over time, so make it count. When your application comes across their computer screen, make sure they remember you.

Communications:  Once you have signed up for the mailing list, you will start getting messages. Almost all colleges keep track of those ‘clicks’, so open the links and read the information they share. If you have thoughtful questions, send them to your admission contact. 

Social media:  All colleges and universities have increased their online presence. Seek out their Facebook, Instagram, Snapchat and YouTube pages. Like! Follow! Respond to interesting posts with eloquence and interest.

Virtual visits and tours:  With in-person visits largely impossible, take advantage of virtual college tours that can be found on the college’s website, as well as on youniversitytv.com, campustours.com, and ecampustours.com. Most colleges have created a plethora of exciting virtual visit options that take on the content and flavor of a campus information session but are provided virtually – so you can ‘visit’ your colleges, ask questions, and connect with the admission office without changing out of your pajamas! One huge benefit of such a visit is the chance to connect with students in your particular area of academic interest. 

Campus tours: Some of you may be lucky enough to live near colleges of interest. You may even be able to wander around the campus, wearing your mask and keeping socially distant, to get a feel for the location, size and overall campus layout. If you do this, make sure you send a follow up email to admission sharing your thoughts and positive impressions.

Informational interviews:  It may be possible to speak with an alum from your colleges of interest, safely of course, to present a few more questions and hear about their experiences at that particular college or university. They’ll report the conversation back to the admission office which will again show your sustained interest. Contact the admission office to find out if this is an option for you.

In conclusion, a strong way to show interest in the era of Covid, is to consider applying early. During such uncertain times, it may be harder than ever to make that decision but talk with your parents, ask more questions about the timing of deadlines and decisions, be aware of new testing requirements, online coursework, and residential options. Above all, as you navigate these challenging times, be honest and authentic. Don’t try to second guess how a college will utilize your expressions of interest, ask. 

How to "visit colleges" without "visiting colleges"

COVID has changed college admissions in every way imaginable. One tiny example is that in many cases, students who are applying to college in the coming months will seek admission to campuses on which they’ve never set foot.

It’s not imperative that students visit every campus they apply to, but it is important for students to understand broadly whether they prefer a large or small campus; an urban, suburban, or rural setting; public or private, etc. Students who planned to start their visits last spring are not even able to get a feel for basic decisions like these.

So we have to shift our focus to what we CAN do. Here are some ways to learn about colleges without having set foot on campus:

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  1. Many campuses have scheduled virtual conversations with admissions officers, current students, professors, and other campus professionals. You can join an already scheduled visit, or reach out to your admissions officer and schedule your own private conversation. Google the regional admissions officer at the college you are interested in and drop them an email to start the conversation.

  2. Look for videos from admissions officers, administrators, campus housing departments, and even students on YouTube, Instagram, TikTok, Facebook, and other social media platforms. Many colleges have their own YouTube channels with extensive videos and discussions about their campus, academic programs, social life, location, etc.

  3. Rating sites like Niche.com and College Confidential are filled with reviews from students about what life is like on campus.

  4. Ask the advice of your independent educational consultant (independent college counselor). Counselors have visited scores if not hundreds of campuses throughout their career and can provide advice or guide your search.


Should Students Study this Summer for ACT/SAT?

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Testing and tutoring is another open question in the changing landscape of college admissions. How much time should students spend this summer tutoring and studying for standardized tests that will likely not happen for many months, or longer?

Most of Journey Ahead’s students are in California, which announced that high school classes will begin online in the fall. This does not bode well for standardized test sittings, which require a room, proctors, and students shoulder to shoulder for several hours.

Does it make sense for a student to spend time this summer studying for ACT/SAT on their own or with a tutor? On the one hand, they have time while stuck at home. On the other hand, adding another online task to their plate has furthered some students’ frustration and increased their anxiety.

I’ve recently changed my view of exam self-study and tutoring for students this summer. I’m advising rising juniors to wait on their prep until they have a test date in the Spring, then spend a few weeks before that date studying. Test prep is most effective when it is 4-8 weeks before the actual exam.

Rising seniors should concentrate more of their effort this summer honing the other aspects of their applications, in case they are not able to test at all. A bit of prep a few weeks before their scheduled exams is fine, with the understanding that their exam will very likely be canceled.

Colleges are expecting a slew of applications from Class of 2021 students who were never able to sit for a test, and are therefore planning their evaluations of students without scores.

So let’s all relax and take a deep breath, and do our studying and tutoring just before our scheduled exam.

To Test or Not To Test?

So much has changed in the past few months regarding standardized testing. Due to Covid, the SAT and ACT are not easily available, many colleges have gone test-optional for the coming year or longer, and students have been asking whether they should bother to test at all.

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The answer is simple, really. Students who are able to test, should do so.

The entire UC and California State University systems are test-optional for the coming year. This means that students who do not submit a test will not be penalized. However, if they do submit a test, it will be considered as part of their overall application.

The same is true for many private colleges that have become test-optional as a result of Covid and the many others that were test-optional to begin with. If students submit a test score, it will be considered along with other aspects of their application.

Therefore, it only makes sense for students who are able to test to do so, and then determine later whether to submit their score once they receive it. As a general rule of thumb, if a student’s score is higher than 50% of last year’s class, they should submit. Or, if a student’s score strengthens their overall application even if it doesn’t meet the 50% rule, they should submit. If their score does not meet one of these criteria, they should not. Of course, there are exceptions to every rule!

For more information of questions about testing, please contact your Journey Ahead advisor at 619-417-9242.


Financial Matters for Parents: Before Leaving for College

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There are a few legal and financial issues that should be addressed before your son or daughter goes off to college. When your child turns 18 they are legally an adult, and you lose the legal authority to make decisions on their behalf. This means you have no legal right to see their grades, manage finances (although you remain responsible for paying college tuition), or make medical decisions or speak with their doctor. So, once they arrive on campus, consider asking them to sign some documents that will allow you to continue to help.

· FERPA release:  with your child’s permission, you can speak with the college about their performance. Colleges often have their own FERPA release forms, so ask your college for a copy.

· HIPAA Authorization:  allows you to access your child’s health records and speak to their doctors about medical issues.

· Advance Care Directive for Health Care:  allows you to act on your adult child’s behalf in the event that they are incapacitated and unable to make decisions.  

· Durable Power of Attorney:  allows you to act on your adult child’s behalf regarding legal or financial matters.  

You can get the last three forms mentioned from your family lawyer.  Each of these forms can be revoked at any time, but having them in place while your child is away at college makes sense.

This is also a good time to address money management issues.

· Set up a bank account that will allow you to easily transfer money to your student’s account. 

· Health insurance:  check out options provided by the college and compare these policies with your existing family medical coverage.  

· Car insurance:  check with your agent.  If your child will not have a car at college, you may be eligible for a discount on your auto rate.

· Discuss credit card dangers:  college students are besieged with credit card offers—discuss how the misuse of credit cards can affect their ability to get credit in the future. Look into debit card options or provide your offspring with a card in your name that can be monitored.